A competition to win £100 is part of a big Easter promotion for Byres Road and its surrounding lanes.
The festivities kick off this Saturday with a Spectacular Spring Gathering.
Stilt walkers, outdoor play, face painting and a two-for-one brunch offer are just a few of the family activities in store.
The event – which begins at 12 until 4pm – launches a little book of BIG promotions for local businesses.
The month-long campaign for Byres Road aims to encourage the public to shop locally.
It is organised by the Byres Road and Lanes Business Improvement District (BID) – the team behind Visit West End.
More than 60 participating bars, restaurants and shops will be running special offers from this Saturday throughout April.
And as a special incentive, if you spot a Visit West End wrapped black taxi cab you could win one of three, £100 shopping sprees.
When you spot the cabbie on the road, snap a picture safely for your chance to win £100.
The cash can be spent on a holiday, a slap-up meal or on summer clothes – or whatever takes your fancy locally.
David Howat, Chair of the Byres Road & Lanes BID Company Ltd, said: “Everyone wants to have a cracking time over Easter and what better way than to celebrate with the full family in your local area with our big spring celebration?
“It’s the season for family, and our event is for the kids to enjoy, while the adults can take full advantage of our promotional offers.
“With the rise of online shopping and out-of-town shopping centres, it can be a struggle for High Street businesses, and we want to champion their uniqueness and showcase what’s on your doorstep to Glasgow.
“From our retailers, bar and restaurants, there really is something for all, and we hope to encourage people to wander west, explore your local shops in the sunshine, spot our cabbie and embrace everything the West End has to offer.”
– Two for one on brunches at casual dining eatery The Parlour (previously Vinyard21 /Booly Mardy’s) this weekend
– 20% off cocktails and food at The Hill
– 20% off selected clothing by local and international designers at Nancy Smilie
– Bargains at Ruthven Mews Arcade on antiques, interiors and the latest arts and crafts
– £100 off beach holidays and up to £300 off tailor made packages from The Flight Centre
Spot the Cab Competition Entry Process:
– Spot the Cab
– Snap a Picture Safely
– Upload Your Snap To The Visit West End Facebook https://www.facebook.com/VisitWestEndGlasgow/ with the hashtag #SpotTheCab
Three winners will be chosen at random to win a £100 West End gift card that can be redeemed in over 60 bar, restaurants, shops in the West End. You can enter up until April 30.