Can’t help falling in love … Elvis fans take centre stage in West End photo exhibition

By Ian Marland at

An acclaimed exhibition of photographs inspired by the fans of Elvis Presley is being staged in Charing Cross later this month.

Viva is a solo photographic show by photographer Campbell Mitchell.

Elvis Presley and Viva

Poster: the VIVA exhibition is coming to the West End later this month

The exhibition is being held at Tinderbox Charing Cross, Glasgow – and follows a successful run at the RichMix Gallery in Bethnal Green, London.

VIVA showcases the devotion and obsession of Elvis fans and their musical tribalism that has become a religion.

The photographs detail the mania of fans at several Elvis tribute events.

They also reveal the homes of some of the most obsessive fans in the country – people who have turned their entire houses into shrines to their idol.

Campbell spent many nights documenting various Elvis tribute acts (ETAs) – attending the Elvis Four Nations competition.

He also followed one of the biggest ETAs – the consummate former World Champion Elvis Tribute Act, Mr Johnny Lee Memphis.

The resulting images are of performers in full flight, in custom-made costumes – channelling the power and pomp of one of the twentieth century’s most electrifying and charismatic stage performers.

His images promise to be a revealing and engaging behind-the-scenes look at those who keep Elvis’ legend alive.

Viva also focuses on the vast merchandising industry that keeps Elvis near the top of the show business earnings list decades after his death.

Viva runs from January 20 2018 until the end of February.

An exhibition Opening Night is on Friday January 19 from 7pm featuring an all-Elvis DJ set by Mark Percival (ex BBC Scotland and Xfm) and a special live performance by Elvis Tribute Artiste Johnny Lee Memphis (European Elvis Champion, World Cup Champion)