Business & Entrepreneurs

Elopement weddings keep Partick florist Lavender Blue engaged after lockdown

By Ian Marland at

A Partick florist is emerging out of lockdown to a very different world.

Lavender Blue opens its doors next week along with many other local businesses.

Weddings and the hospitality industry had accounted for 80% of the Hyndland Street florist’s trade.

Allie McCann at Lavender Blue

Allie McCann at Lavender Blue

The business was even supplying flowers to the prestigious Ivy restaurant that opened in Glasgow last year.

But all that has changed.

However, Allie McCann and her colleagues Rosie and Jemma remain optimistic and determined to seek out new customers.

There will be a greater emphasis on passing trade and deliveries.

And not all weddings have disappeared this summer.

‘Lost brides’

Allie said the emergence of so-called ‘elopement weddings’ had kept the tills ringing.

“We do have a bumper year for weddings next year but we have lost all of our brides this year.

“We have lost a big part of our identity – and it has been hard to rebrand ourself again.

“But at the moment, we are still getting the odd wedding.

“We have got three or four this month – and we have got a lot of people doing elopements.

Allie McCann

Allie says ‘elopement’ weddings are a thing this summer.

“We have an elopement package which has been really fun to create and fun to do.

“It’s nice to be still involved in weddings and something that we really love.”

Allie explains that in many cases couples are turning to humanist ceremonies.

The weddings she has heard about are being held in the open, in a garden or a local beauty spot.

“The venues are closed so these places are not an option for the time being.

“Some couples are just not wanting to wait, so are making alternative plans.

 

‘We do have a bumper year for weddings next year but we have lost all of our brides this year.

‘We have lost a big part of our identity – and it has been hard to rebrand ourself again.

‘But at the moment, we are still getting the odd wedding.

‘We have got three or four this month – and we have got a lot people doing elopements’

Allie McCann

 

“We have seen a few of these weddings – and I’m sure there will be many more.”

Lavender Blue has invested in new signs and safety measures for when it reopens on Monday.

Lockdown has been an opportunity to totally redecorate the shop and add a touch of class.

Allie said: “We have repainted and we have upcycled the furniture.

“And we have decoupaged the front counter just to make it welcoming for people walking in.

“We have got our own identity now – more than we did when we first opened ten years ago.

“We think we can show off who we are – we hope customers will appreciate our shabby chic.”

* Lavender Blue is at 43 Hyndland Street and at www.lavender-blue.net.