Promotion

‘We create your content then post as paid partnerships on Instagram and Facebook’

By Ellen Thomson at

Glasgow West End Today is launching a sponsored content service.

We are aiming it at small businesses and groups with tight budgets and a story to tell.

The high-quality content is digital – text, photographs and social video – and designed for full engagement with a West End audience.

 

Flexible service

The service is for local businesses and organisations with tight budgets and a story to tell.

 

All posts are done as paid partnerships on Facebook and Instagram, which allows clients to boost separately.

We guarantee a reach across both platforms of at least 4,000 people.

But many posts will travel further depending on the news message and the clients’ profile.

As added value, clients receive permission to use or re-purpose the content we make*.

Content options are: feature plus promotion; video plus promotion; or a combination.

‘Guaranteed’

From just £150 + Vat, clients are guaranteed valuable reach across a target audience.

We think our service is a totally new proposition in hyperlocal marketing.

Editor Ian Marland said: “We want to offer businesses and groups in the West End something totally new.

“At the heart of our service is the local audience we have built up over the last four years.

“We have the skills to create compelling content and tell engaging stories.

“But we also have the channels to get your message out to the people you need to reach.”

 

Sponsored content service

‘At the heart of our service is the local audience we have built up over the last four years’

 

The packages:

* Illustrated news article £150 + Vat

– 500-words news feature on www.glasgowwestend.today, focusing on a strong news line or personal story

– Title image x 1

– Body images x 4

– Short social media video

– Paid partnership promotion on Facebook and Instagram

– Twitter promotion. Video + article link (retweeted)

– Reposts as Stories on Instagram and Facebook

Permission to use content with credits and links

 

* Video news release £150 + Vat

– 60-second video: iPhone-shot; social media-friendly; subtitled

– 300-word caption for Instagram and Facebook

– Paid partnership promotion on Facebook and Instagram

– Twitter promotion. Video (retweeted)

– Reposts as Stories on Instagram and Facebook

Permission to use content with credits and links

 

* Combination Package £225 + Vat

– 500-word feature + 60 sec video

– Promotion as above

Permission to use content with credits and links

 

Sponsored content banner

‘We also have the channels to get your message out to the people you need to reach’

 

www.glasgowwestend.today has 46,000 unique users a month (May, 2020).

Across all channels, no one else can offer a targeted digital audience that size for the area.

We have more than 30,000 social media followers – many of them in the West End and Glasgow.

 

ADVISORY. Glasgow  West End Today uses good quality smartphone images  to illustrate its content.

We think this works best for our business model and also for social engagement.

We do not take professional photographs. We are not professional photographers.

While we would happily use profession images, we would only accept an image for the title page that has been taken within the last three months and fits our specifications.

The title image across the top of the article is the photo included in the Facebook link and Twitter posts.

 

* For enquiries please contact Ian Marland at glasgowWE@hyperlocaltoday.co.uk