A Glasgow contact centre has co-ordinated thousands of calls from volunteers and vulnerable Scots during the coronavirus crisis.
Go-centric is running the Viral Kindness Scotland operation for free, helping Scots amid the public health emergency.
The customer communication specialists continue to operate a 24/7 freephone helpline, with staff working around the clock to link volunteers with vulnerable people in their local area.
During lockdown, go-centric helped hundreds of people across Scotland who got in touch via phone and email to seek help with food deliveries or other assistance.
The centre co-ordinated individual volunteers who wanted to help others – as well as over 120 businesses which volunteered to assist.
The Viral Kindness Scotland campaign was designed to complement the Scottish Government’s national volunteering campaign, focusing on being a community-led hub to build local connections.
While the level of contacts has now reduced, the campaign will continue.
go-centric is a customer communications firm which works with businesses to improve their engagement with customers.
During the coronavirus crisis, the company ensured its entire workforce could work from home.
David Harper, chairman of go-centric, said: “We were determined to step up and help those in need during the coronavirus lockdown.
‘Above and beyond’
“Our staff have been working around the clock to field hundreds of calls from people struggling during this difficult time and those who want to help, co-ordinating local responses by connecting people and businesses.
“The relief and comfort we have brought to so many Scots, particularly the elderly and isolated, makes all the hard work worthwhile.
“I couldn’t be prouder of my team who have gone above and beyond to spread kindness throughout Scotland’s communities.
“We’ll continue to co-ordinate the Viral Kindness Scotland campaign as there are still people who need help, and we’re also helping businesses across the UK to communicate with their customers as they start back up following the lockdown.”